75 Journal Prompts To Help You Decide What Business Is Right For You

 Whether you're multi-passionate, stuck in “analysis paralysis,” or just trying to get that inner spark to speak up, journal prompts can be a powerful tool to gain clarity and confidence before jumping into a business path. Let's help you tap into your magic and figure out what kind of biz truly lights you up!

Here are 75 Journal Prompts To Help You Decide What Business Is Right For You:

Know Thyself: Passions, Strengths & Soulwork

1. What am I naturally good at without trying?

2. What do people always ask me for help with?

3. What topics light me up when I talk about them?

4. What type of work makes me lose track of time?

5. What have I always secretly dreamed of doing?

6. What did I love doing as a kid?

7. When do I feel most like myself?

8. If I could wave a wand and be amazing at anything, what would it be?

9. What makes me feel confident and powerful?

10. What are 3 values I want my business to reflect?

11. What are my core strengths?

12. What kind of impact do I want to make in the world?

13. Who do I feel called to serve or help?

14. What conversations do I never get tired of having?

15. What are my creative outlets and how could they become income streams?

Dream Biz Energy: Lifestyle, Vibe & Flow

16. How many hours a week do I actually want to work?

17. Do I want to work alone, with a team, or with clients?

18. How important is location freedom to me?

19. What kind of work schedule suits my natural energy best?

20. What does my ideal workday feel like from morning to night?

21. Do I want a business that’s low-key or high-growth?

22. Would I rather teach, create, coach, or lead?

23. What kind of clients or customers would light me up?

24. What environment inspires me to work?

25. What kind of boundaries do I want between work and life?

Practical Magic: Resources, Skills & Real Talk

26. What skills do I already have that I could monetize?

27. What tools, tech, or training do I already know how to use?

28. What’s something I know how to do that others find complicated?

29. What could I learn quickly if I had to?

30. What business models feel most sustainable to me?

31. How much money do I want to make - and why?

32. How much money do I need to make to feel safe?

33. What expenses or commitments do I need to plan around?

34. What are my financial fears around starting a business?

35. What would I need to feel supported as I start?

Intuition + Alignment: Feeling It Out

36. What kind of business feels aligned with my values?

37. What kind of business gives me that full-body YES feeling?

38. If I could try any business for 30 days, what would I pick first?

39. What kind of business doesn’t feel right, even if it’s popular?

40. What would I create if I wasn’t afraid to fail?

41. What kind of lifestyle do I want my business to support?

42. How does my nervous system respond to the idea of starting a business?

43. What would a “soul yes” business look like for me?

44. What kind of business would still feel fulfilling even when it’s hard?

45. What does success feel like to me - not just look like?

Biz Ideas Brainstorm: Let It Flow

46. List 5 dream businesses I’d start in a heartbeat

47. Which one feels the most exciting right now - and why?

48. If I could blend 2 ideas into one business, what would they be?

49. What’s a niche I’m obsessed with?

50. What market, community, or audience am I already part of?

51. What problems do I feel passionate about solving?

52. What’s a product or service I wish existed?

53. What’s a topic I could create endless content about?

54. What’s something I’d do for free that I could maybe charge for?

55. What’s one “weird” idea I’ve always wanted to try?

Fear, Resistance & Clarity

56. What’s holding me back from starting a business?

57. What’s the worst-case scenario - and could I survive it?

58. What’s the best-case scenario - and am I open to receiving it?

59. What limiting beliefs do I have around success or money?

60. What have I already overcome that proves I can do hard things?

61. How would it feel to be fully supported in this?

62. What’s one step I could take today to test a business idea?

63. What would I do differently this time compared to past attempts?

64. How can I keep things light, playful, and experimental?

65. Who inspires me and what can I learn from their path?

The Bigger Picture

66. What does long-term success look like for me?

67. Do I want to build a personal brand or something behind the scenes?

68. Would I prefer offering services, products, experiences, or digital things?

69. What kind of legacy or ripple effect do I want to leave?

70. What’s the vibe or aesthetic of my dream business?

71. What business path would 80-year-old me thank me for choosing?

72. How do I want people to feel when they interact with my business?

73. What kind of creative freedom do I crave?

74. How do I want to grow over the next 5 years?

75. What’s one truth I know deep down about what I’m meant to create?

Rooted in Reality: Finances, Funds & Feasibility

76. How much money can I realistically invest in a startup right now?

77. What are the bare minimum startup costs for my top business idea(s)?

78. What ongoing monthly expenses will I need to account for?

79. What income (if any) would I need to generate in the first 3 months?

80. What’s the difference between my “ideal” launch budget and my “bare bones” budget?

81. Could I start small or simplify my idea to reduce costs?

82. What tools, software, or supplies do I already have that could help me start for less?

83. Where could I find free or low-cost resources to help me launch?

84. Do I need to take a course or training before starting - or can I learn as I go?

85. Could I offer a beta version of my product/service to test it without a full investment?

86. Do I have any savings I’m willing to use - or is that off the table?

87. Can I fund this idea through my current income stream or side hustle?

88. What would it take to self-fund this over the next 3 months?

89. Could I ask for support from friends, family, or my community to get started?

90. Is crowdfunding a good fit for this business idea?

91. Are there any grants, programs, or local funds for entrepreneurs I could apply for?

92. What organizations or platforms offer support to women, BIPOC, LGBTQ+ or other underserved founders?

93. Could I barter or trade services to get what I need to start?

94. Am I open to a business loan or line of credit - or does that feel too risky?

95. What financial fears or money stories might be blocking me from starting?

96. What would “enough” look like to feel secure in my business launch?

97. What could I DIY instead of outsource in the beginning?

98. If I made $500 in my business this month, what would I do with it?

99. If I made $5,000 in my business this month, what would I do with it?

100. What kind of relationship do I want to have with money in my business?

Market Magic: Is There Room for Me Out There?

101. Is there already a market for my idea - or am I creating something totally new?

102. Who’s my dream customer - and are they already spending money on this type of thing?

103. Where do my dream customers hang out online or in real life?

104. Is this market growing, stable, or shrinking?

105. Is the industry I’m entering well-established or still emerging?

106. Is the market already saturated - or is there a gap I could fill?

107. What makes my idea stand out from others in the same space?

108. Could I serve a niche within a niche (ex: not just yoga - but yoga for witches)?

109. Am I offering something people want or something they need?

110. How urgent is the problem I’m solving for people?

111. Are people actively searching for or asking about services/products like mine?

112. Could I validate this idea with a simple test offer or survey?

113. Are there trends (seasonal, lifestyle, tech-related) that could support or hurt this idea?

114. Who are my biggest competitors - and what are they doing really well?

115. Where are those competitors dropping the ball - and could I do it better?

116. Could I compete on price - or would I be better off competing on quality or experience?

117. Could I create a more personalized, luxurious, or community-based version of what’s already out there?

118. How much would I pay for what I’m offering - and is that in line with market prices?

119. Would I need to educate my customers before they buy - or will it be intuitive and easy to understand?

120. What would make someone instantly say “YES I need this”?

Mini Worksheet: Spot the Gap

A soulful little market check-in to help you discover where your magic fits best.

1. List 3-5 businesses similar to your idea.
   Who’s already doing something in this space?

2. What are they doing really well?
   (Ex: beautiful branding, fast shipping, community vibe, lots of content…)

3. Where do you feel they’re missing the mark or leaving people out?
   (Ex: too corporate, too expensive, not inclusive, boring branding, no real heart…)

4. What’s something you wish existed in this space but haven’t seen yet?
   (Be wild. Be weird. Be you.)

5. Could you be the person who creates that?

6. What do YOU bring to this space that others don’t?
   (Think vibe, values, voice, story, energy.)

Mini Exercise: Find Your Flavor in a Crowded Market

Because even if there’s a million granola makers out there - you’re the one who adds lavender and edible glitter.

Grab your journal and answer intuitively:

• What’s the overall vibe or aesthetic of your business idea?
  (Earthy? Cosmic? Sleek? Cozy cottagecore?)

• If your business were a playlist, what kind of music would be on it?
  (This tells you a LOT about your brand tone.)

• How do you want people to feel when they interact with your offer?
  (Heard? Empowered? Delighted? Safe? Seen?)

• What “flavor” do you add that no one else can replicate?
  (Think personality, voice, your story, or rituals you infuse into your process.)

• Can you weave that flavor into your branding, content, and offerings?
  (Yes you can. That’s the secret sauce.)